Bold Browning offers the perfect taste and texture profile for beef. Marc Cardinali took Bold Browning to Texas, and during barbecue season he was told by happy customers that it was a great rub not only for steak and prime rib, but also for pork, lamb and game. Searing at high heat, roasting or grilling low and slow maximizes this seasoning's rich flavor and prized crusting effect. Marc has taken this blend to the next level and expanded its uses by incorporating it into ethnic cultural favorites, creating recipes for Jamaican Jerk, Mexican Fajitas, Cuban Stews and Chilies, Texas Brisket, and Beef Rib Rub . For a 1" to 1.5" steak, generously apply Bold Browning rub. Wait 45 minutes to 1.5 hours for the seasoning to completely penetrate and flavor the meat. I recommend searing the meat for best results. WE LOVE IT ON: Beef and pork steaks and chops, large wild game, lamb, fish, chicken, shrimp, vegetables, potatoes, Brussels sprouts, cauliflower, mushrooms, soups and stews, chili, seasoning for tacos, dips and lots and lots more.